Finding a decent digital marketing job for a fresher or as a newcomer into the field has never been easy, particularly since every firm wants someone with expertise.
But don’t let it discourage you from pursuing a career in digital marketing. In this article, we cover all of the digital marketing jobs you should be looking for as well as some ground-breaking advice on how to secure your first job as a newbie digital marketer.
What’s fantastic about the digital marketing sector is that it’s expanding at a pace of 25-30% each year and will be here for a long time. At the present, the number of digital marketing jobs is continuously expanding.
According to polls, the need for digital marketing employment has risen over the years, and the business now demands marketers to be knowledgeable about digital marketing skills.
When applying for digital marketing jobs, bear in mind that companies in the digital business are more interested in your adaptability and building abilities, as well as the talents you bring to the table.
Given the present economic climate, organizations and the market will place a premium on digital and technology capabilities, which will enable workers to work from distant places. As a result, there is a high need for digital marketing employment.
As a result, I strongly advise you to master digital marketing skills, which will eventually help you get high-paying jobs in the future.
What does this imply for you as a newcomer searching for a position in digital marketing? You will be spoiled for choice in terms of where to work if you have the necessary digital marketing skills, some real world experience, and confidence.
But, in our view, whichever expertise you choose, you must first be familiar with the fundamentals of digital marketing in order to build a solid foundation. Attending Free Masterclass on Digital Marketing Fundamentals is one way to get started. You can find quite a good number of them if you do a simple Google search. You will be more knowledgeable about digital marketing in 45 minutes than you are right now.
As a fresher, digital marketing jobs are particularly appealing since the field is fast-paced, interesting, well-paying, and provides a somewhat rapid career path.
While there is a lot of room for career advancement and employment prospects, the pay for digital marketing jobs for freshers is also reasonable.
However, if you want to start a career in digital marketing, I suggest working for a digital marketing agency rather than a brand. Why? Because working at a digital marketing agency allows you to work with a variety of businesses and build skills in a variety of digital marketing sectors. Working at an agency will teach you more than working for a brand.
Top 8 Digital Marketing Jobs for New Graduates
1. Social Media Marketing Manager
A social media marketing executive is primarily in charge of developing and implementing a company’s entire social media strategy. They also examine the material for social media campaigns in order to guarantee good interaction and quality content. They collaborate closely with the Marketing and Public Relations departments, sharing their analyses on current initiatives. Because of the growing need for social media marketers, it has become one of the highest-paying digital marketing positions.
Principal responsibilities:
- Campaigns for social media marketing should be planned and carried out.
- Oversee the administration of all social media profiles.
- Create interesting and innovative material to spread the brand’s message.
- Examine the costs and benefits of social media advertising.
- Investigate possible social media platforms for profit.
2. Digital Marketing Manager
A digital marketing executive is largely in charge of a company’s or client’s whole online presence. A digital marketing executive, like a conventional marketing executive, promotes a company’s goods or services while maintaining a strong internet presence. You must be well-versed in all digital marketing principles and know-how to harness the internet to generate income for the organization to be considered for this post.
Principal responsibilities:
- Plan and manage the company’s online presence across all platforms.
- Assist with the planning and execution of online marketing across all platforms in order to raise brand recognition and create leads.
- Using a Web analytics tool, track and report on the success of all digital marketing initiatives.
- Current tactics should be updated in light of contemporary digital developments.
- Maintain relationships with government agencies and other vendor partners.
3. Search Engine Optimizatio
This is an extremely technical profession, but if you have excellent analytical abilities, you should think about it as a career possibility. The primary goal of a search engine optimization executive is to improve a website’s traffic and position it on Google’s first page. To pursue this job, you must be well-versed in keyword research, SEO copywriting, search engines, and their ever-changing algorithms.
Because SEO is a constantly evolving field, you must be willing to learn new things on a regular basis as an SEO specialist. Because of the huge need for SEO practitioners, it is one of the highest-paying digital marketing professions throughout the world.
Principal responsibilities:
- Analyze both on-site and off-site
- Assist in the creation of high-quality SEO-friendly content.
- Conduct extensive keyword research to increase website traffic.
- Plan and carry out link-building initiatives.
4. Search Engine Marketing Manager
A search engine marketing executive is responsible for sponsored advertisements across all search engines and display networks. You must be proficient with statistics and have excellent analytical abilities to be considered for this position.
Technical abilities, such as a basic grasp of programming and website design concepts, are also required. The increasing demand for SEM professionals, along with the high income, makes it one of the highest-paying digital marketing positions.
Principal responsibilities:
- Create search engine campaigns to maximize ROI.
- Website analytics and campaign performance should be measured, analyzed, and reported on.
- Manage the campaign budget and calculate monthly expenditures.
- Optimize landing pages for pay-per-click (PPC) advertising.
5. Contenet Marketung Executive
To boost brand recognition, a content marketing executive generates, improves, and manages a company’s content across various media channels. You must have innovative writing talents, excellent communication skills, and the ability to work effectively under pressure.
This is a highly specialized profession within digital marketing, and if you have a way with words and a business sense, you may anticipate tremendous career advancement.
Principal responsibilities:
- Analyze both on-site and off-site
- Assist in the creation of high-quality SEO-friendly content.
- Conduct extensive keyword research to increase website traffic.
- Plan and carry out link-building initiatives.
6. Web Development Manager
Web developers are in charge of the appearance and functionality of a company’s website. To apply for a web development executive position, one of the best paid digital marketing careers, you will need extensive expertise in programming languages and databases such as HTML and CSS. As they interact directly with customers, they must also have strong communication skills.
Principal responsibilities:
- Using conventional programming languages, create a website user interface.
- Data from back-end services and databases should be integrated.
- Gather and improve specifications based on technical requirements.
- Create and update software documentation
- Create APIs
7. Email Marketing Manager
The primary goal of an email marketing executive is to communicate with consumers through email campaigns to notify them about a company’s new products or events. You must have hands-on expertise with HTML and marketing automation tools to be considered for this position. In addition, you must have strong writing and communication abilities. This is one of the best-paying digital marketing professions throughout the world.
Principal responsibilities:
- Determine the target audience and keep a database.
- Plan and carry out whole email marketing campaigns
- Create emails that include all of a company’s updates.
- Examine and enhance email marketing tactics
- Create income reports based on email marketing initiatives.
8. Marketing Automation Executive
Automation has already taken over practically all sectors and is expected to be the most prominent characteristic of 2022. And guess what else? Automation entails more than just learning all of the technical applications and coding languages. Automation is heavily reliant on analytical skills and tools as basic as Google Sheets!
Many organizations are employing young talent and encouraging them to learn automation full-time, so you can do the same.
Principal responsibilities:
- Integrate internal departments’ automation.
- Investigate the automation requirements for items.
- Automate customer acquisition operations to make them more efficient.
These are just a few of the numerous digital marketing careers available to young freshers. However, in order to obtain your first digital marketing job as a fresher, you must have some prior expertise. And after you’ve mastered digital marketing, you’ll have a competitive advantage over a pool of freshers vying for the same digital marketing jobs.
P.S. You may also become an entrepreneur and launch your own e-commerce venture!
I’ve compiled a list of tips to help you get a digital marketing job as a newcomer. Let’s have a look.
How to Get a Digital Marketing Job as a Fresher?
- Before you start, learn the digital skills you’ll need.
Whatever your profession, it is important to develop the necessary digital skills such as social media and many others ahead of time. Acquire an MBA in Digital Marketing – Postgraduate Course to equip you with the digital and management abilities you’ll need in a business. However, if you prefer online study, you may do so via the 3-month online digital marketing course, which is intense and includes hands-on learning similar to what you would get at a school such as IIDE.
Through real projects, interactive learning, informative case studies, and more, digital marketing courses will prepare you for anything your first-ever digital marketing job will throw at you. Furthermore, if you apply to digital marketing organizations with this accreditation, you are more likely to get interviewed for meatier jobs with greater pay packages.
- Determine the Specific Role You Desire
There are several sorts of digital marketing positions, and as a newcomer, you may find yourself in a position that is not exactly appropriate for you. So, in order to choose which skill-set you want to build, your study should also encompass the many digital marketing skills that exist.
Here are some possible areas of specialization:
- Social media Marketing
- Search engine optimization and web design/development
- Online reputation management
- Design
- Content marketing
- Paid advertising
Although they are interconnected, each area needs a distinct set of talents.
- Check to see whether your resume is in good shape.
When you apply for a digital marketing position as a fresher, this is your initial point of contact. Your resume should be concise, to the point, and no more than one page long.
When creating the content of your resume, you may find it handy to employ the ‘STAR’ structure. Lay out a scenario, a relevant task for which you were responsible, the activities you took to achieve that task, and the outcomes that emerged.
Don’t be concerned if you have minimal experience as a fresher; nonetheless, make sure to detail any relevant digital marketing internships, college courses you may have completed, and digital marketing skills you may have earned.
- Offer your Services as a Freelance
Consider working as a freelancer in the digital marketing business to get your feet wet. This will help you to work with a variety of clientele that have varying needs. You’ll be able to figure out what you’re most suited for while also creating a network of connections this way.
Another advantage is that after acquiring some valuable experience, you will be able to apply for digital marketing jobs. It is possible that your chances of being employed will improve.
5.Continue to Apply for Jobs Diligently
You could imagine working with the trendiest and most aspirational businesses as a designer, account manager, or copywriter. However, previous experience working on quality ads for customers is always advantageous.
Because you are no longer able to visit your offices and workplace, the need for remote digital marketing job opportunities is higher than ever. As a result, you may look for online digital marketing jobs for freshers as well since entry-level digital marketing employment, as there are many opportunities to work-from-home and part-time work.
As a newcomer, you may do this via digital marketing internships. So, even if you are learning, you are gaining valuable experience. The majority of digital marketing businesses provide three-month internships to recent graduates. I can assure you that the task will be hands-on – you will not just be fetching coffee for your boss!
6.Maintain a strong presence on LinkedIn
LinkedIn is a massive professional networking site where you can publish your CV, establish a profile, connect with individuals and professionals, and begin communicating. Be careful to complete your profile when creating an account since it is a powerful portion and LinkedIn’s search algorithm only looks for profiles that are classed as ‘complete.’
Make sure you have a large number of connections, since this influences your search ranking. You may also ask your networks for recommendations, which will place a strong focus on your profile and professional qualities.
- Seek for a mentor in the digital marketing industry.
If you have a mentor or two in the digital marketing sector, you are more likely to get internship news and even referrals. This mentor may be someone with years of experience as a digital marketer, or they could be working at one of your dream firms right now.
Learn how an agency operates and what to anticipate in your first digital marketing job as a newcomer from him. He will also be able to provide you with first-hand insights from campaigns he has worked on, as well as information on internship possibilities while you are still a student.
- Conduct Extensive Research
Before you delve into the field of digital marketing, do extensive study to see if it is a viable career choice for you.
We suggest digging a bit more and learning about the many sorts of agencies that exist and which might be a better match for you. Do you want to be a part of a creative agency? A public relations firm? What is a full-service digital agency?
The more you learn, the more likely it is that you will love your first digital marketing job as a fresher.
- Recognize that you will be learning a lot on the job.
Taking a digital marketing course to develop the skills you’ll need for your first job as a fresher is always beneficial. I ‘d even go so far as to say it’s virtually mandatory!
You will, however, learn a lot on the job. This is advantageous as a newcomer, particularly if you are an account manager. With each unsuccessful or successful campaign, you will gain new skills ranging from client pitching to client management.
Because an agency is rather a horizontal organization, you will also learn a lot from your colleagues. Generally, you should feel as comfortable to approach your supervisors and superiors as you would your peers. Take advantage of this by scheduling as many brainstorming meetings as possible with a senior you like. Observing how their thoughts take shape and form will be helpful to you as your career progresses.
Wrapping up
I hope this wraps up your search for digital marketing jobs for freshers. Working on these strategies will prepare you to join the digital sector and become a digital marketing specialist. This blog is a wonderful place to start if you want to learn more about digital marketing and how to make an impact in the digital world.
I hope you found this article to be useful and helpful in your search for a suitable digital marketing career. Please share your thoughts in the comments section below.